He studied design at Newcastle Polytechnic (now Northumbria University) in Newcastle, England, and founded his own design company called Tangerine - work that would lead him to Apple. Ive, who grew up outside London, was knighted at Buckingham Palace in 2012. In more recent years, Ive put part of his focus into designing the company's giant spaceship-like campus, Apple Park. Ive had a say in it all, from the bright, rounded iMacs of the 1990s to the sleek, silver and black iPhones of today. Ive was eventually promoted to his head of design role, where he shaped the simplistic and people-friendly phones and computers for which Apple has become known. To be truly simple, you have to go really deep." It involves digging through the depth of the complexity. "It's not just minimalism or the absence of clutter. "Simplicity isn't just a visual style," Ive told Isaacson. Ive, Isaacson wrote, is a fan of the German industrial designer Dieter Rams, who "preached the gospel of 'less but better.'" Apple's designs, led by Ive, have become synonymous with elegant simplicity. "I so identified with that motivation and was moved by his description," Ive said. Jobs said making something with "love and care" was a fundamental component and doing so meant you were "expressing your gratitude to humanity, to the species." The name for Ive's new design company, LoveFrom, comes from something Jobs once said to him, Ive told the Financial Times in an interview published Thursday. "He has more operational power than anyone else at Apple except me." He is not just a designer," Jobs told Isaacson.
And he understands that Apple is a product company. "He gets the big picture as well as the most infinitesimal details about each product. Walter Isaacson, who wrote the 2011 biography "Steve Jobs," quotes the Jobs describing Ive as "wickedly intelligent in all ways." The pair were known to work closely together in the decades before Jobs' death in 2011 - once, Jobs referred to Ive as his "spiritual partner." Apple's co-founder and longtime leader Steve Jobs was in the midst of his 12-year exile at the time, and upon his return he named Ive senior vice president of industrial design. Ive joined the company in 1992 as a young senior designer. He is often pointed to as the visionary behind what set Apple apart from its competitors - technology that didn't just look like boxes of wires, but that was fashionable and trendy. Ive has been a fixture on Apple's design team since the early 1990s and is known for shaping Apple's signature rounded, stylish designs. The Cupertino, California, company did not give an exact date for his departure. Apple said it will be one of Ive's clients at his new firm. SAN FRANCISCO (AP) - The man behind the iconic designs of the iPhone, iMac and iPad is leaving Apple.Ĭhief Design Officer Jony Ive is departing after more than two decades at Apple to start his own design firm, the company said Thursday.īut he's not completely severing ties with the company he has worked at for nearly 30 years.
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