and that they know their children are safe online when it can be very easy not to be.” "The best thing about YouTube is that anyone can do it, and that's exactly what I did," Daniel Middleton told TODAY. “They say they appreciate that I keep it clean. “When we do the meet-and-greets, there’s a lot of parents who get their pictures with me too,” Middleton said. The shows also offered special meet-and-greet opportunities that sold out quickly. The ear-splitting screams of young fans were reminiscent of what might have been heard at a Beatles concert back in the day. His live show celebrated of video games, social media, pets (Middleton loves pugs) and friendship. Middleton said he does all of his own recording and editing himself. Trayaurus, Grim the dog, Terrance the pig, Craig the mailman and Denton the bad guy. Many of his videos show him playing Minecraft and other games while providing his signature high-energy running commentary, but others are elaborate mini films involving original characters he created, such Dr. Over about 1,800 days, he’s uploaded nearly 2,800 videos from his home studio in Northamptonshire, England. Middleton achieved his success because of his genuine connection with his viewers, his love of storytelling and his almost manic work ethic. "Kids spend a ton of time watching videos on YouTube, but there aren't enough creators producing content specifically for them." Kieron McCarron "By maintaining a consistently kid-friendly brand, DanTDM is able to reach an audience of underserved viewers," said Danny Fratella of the social media statistics website Social Blade. “The best thing about YouTube is that anyone can do it, and that’s exactly what I did.” Daniel Middleton appears on stage during his live tour. “People just loved my videos, my characters. “Minecraft came along, and it’s a perfect way to tell stories through video, and then YouTube came along too. According to one recent survey, almost everyone in this age range said they use YouTube, and half said they couldn’t live without it. (The “TDM” in DanTDM stands for “The Diamond Minecart,” a Minecraft reference.) He also caught the YouTube wave fueled by “Generation Z,” kids and teens born roughly between 19. Middleton’s rise has coincided almost exactly with the explosive growth of the video game Minecraft. “My audience is a younger generation and, just in general, I wouldn’t want to show my mom a video of me swearing like crazy. “Keeping it clean is important to me because I’m just aware of my audience,” Middleton said.
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Parents love him because, unlike other online gamers, DanTDM makes sure his videos are refreshingly free of f-bombs and other unseemly language. Kids love DanTDM because he’s hilarious and he inspires them to unlock their creative and coding prowess through their favorite games. "If you're having fun, then your viewers will have fun too." Multiplay (UK) Ltd "I just think it's so important to have fun," Middleton told TODAY. Every day I pinch myself to see if it’s real.” Daniel Middleton has been a regular guest at the Insomnia gaming festivals in England. “I never imagined it would grow to this,” Middleton told TODAY in an interview at one of his sold-out shows. To provide a bit more context: In recent years DanTDM’s daily video views have rivaled or surpassed the number of viewers who tuned in for the season seven premiere of “Game of Thrones.” Between his two YouTube channels, DanTDM and MoreTDM, he has more than 19 million subscribers and 11 billion video views - numbers exceeding that of major entertainment and news outlets such as “The Tonight Show Starring Jimmy Fallon” and CNN. In a little more than five years, he has grown from a shy, low-profile YouTuber to the master of a creative empire. Daniel Middleton - popularly known as DanTDM to his millions of online fans - is an ebullient video gamer with mad Minecraft skills, an infectious laugh and an unmistakable British accent.
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